GOOD FISH - Seafood packaging

All the products of GOOD FISH brand had different design, so they were in need of the united and recognizable visual style. When discussing the future design we, together with the client, decided to stress attention on the environmental friendliness of the product, its answering to the goals of proper nutrition and a healthy lifestyle, as well as to use dark background colors. So this simple and deep design was developed in black and soft shades of green. The main focus was made on vivid and rich images of the products and their serving, that contrast with the graphite shade of the background.